DIGITAL MARKETING SPECIALIST

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The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by company such as; increasing digital sales, lead generation, brand engagement, and conversions.

RESPONSIBILITIES

• Develop and execute plans to achieve sales targets
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Propose and help implement marketing programs and promotional campaigns
• Plan and monitor the ongoing company presence on social media (IG, Facebook, Tiktok etc.)
• Launch optimized online adverts through Google Adwords, Facebook, IG etc. to increase company, brand awareness, and increase customer conversion rate
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Other duties and projects as assigned Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, and email/CRM software
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

REQUIREMENTS

• Minimum 2 years of experience in a similar digital marketing role
• Bachelor’s degree in Marketing or related field
• Experience in proactively managing a digital presence within an organization, preferably a commercial entity, including: Social Media Advertising; Email Marketing (Mailchimp etc) o SEO; Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Analytical mindset and critical thinking Creative problem solver, passionate about winning and achieving results.

BENEFITS

• Base salary: 10.000.000 VND – 12.000.000 VND.
• Monthly incentive for reaching KPIs.
• Meal allowance: 30,000 VND/ full day.
• Parking allowance:12,000 VND/ full day.
• 13th-month salary bonus.
• Annual business bonus if the team meets the yearly target.
• Annual salary review.
• PVI healthcare insurance policy for employees working more than 1 year.
• Other benefits: annual general health check, team-building, gifts/ bonus on holidays, engagement activities.
• Insurance in accordance with the Labor Law.

HOW TO APPLY

If you are interested in this position, please send your CV to hrdept@maas.vn with the title [MAAS] – position – Full name or Cby clicking "Apply now" below.